Product Position Paper and Advertorial
Development of product attributes
Development of product performance characteristics
Development of continuing education material
JSR Associates, Inc. was asked to review and provide an advertorial on a newly introduced product from Spradling International, Inc. that included no bromated flame retardant and no antimicrobial additives. JSR provided an introduction of the product in context with healthcare coated fabrics market trends, description of new product attributes and existing product comparisons, position paper on the reasons for development, and performance characteristics for Spradling.